FX this morning announced the launch of a new streaming service, FX+, that will offer commercial-free viewing of current seasons of both FX and FXX original series, in addition to all seasons of many other current and back catalog titles of other FX shows. The service isn’t designed to cater to the growing number of cord cutters, but instead is being launched in partnership with Comcast. It will be available at launch only to Comcast Xfinity TV subscribers for an additional $5.99 per month.
That may seem like an odd business model for a streaming service to pursue, but it wouldn’t be the first cable TV network to go this route.
In June, AMC debuted a similar $5 per month ad-free streaming service called AMC Premiere, also in partnership with Comcast.
These deals allow Comcast to share in the subscription revenue these premium add-ons generate, which are targeted largely toward the network’s biggest fans – that is, those who want to watch their favorite TV shows uninterrupted, as they would on rival streaming services, like Netflix.
In FX’s case, its service offers access to some fairly popular titles.
The service will not have FX’s complete catalog at launch, however. Instead, the network will continue to roll out shows over the course of the year to the FX+ library. It expects that roll out to complete by 2018. In total, it will include over 1,100 episodes from original programs aired over the last 15 years.