On the heels of this morning’s news of a deal that brings CBS channels to AT&T’s DirecTV Now, the network announced its plans to expand its own streaming service, CBS All Access, to international markets. The expansion will begin with a launch in Canada in the first half of next year, with other markets to follow. CBS also teased plans for a live streaming sports service.
In the shift to streaming, CBS had been a holdout among the major broadcasters when it came to doing business with Hulu, the streaming service jointly owned by NBCUniversal, 21st Century Fox and Disney’s ABC. Instead, it focused on building its own, over-the-top product, CBS All Access, which combines on-demand streams of current and past shows with live TV feeds from affiliates.
CBS recently has been making a number of “skinny bundle” deals with the newer crop of live TV services aiming to replace cable, including the above-mentioned DirecTV Now, as well as Hulu Live TV, YouTube TV and fuboTV.
The company also announced during earnings that it is now planning to introduce a 24/7 live streaming service for sports.
Meanwhile, Showtime this afternoon announced it would offer the Mayweather vs. McGregor boxing match for pay-per-view in a number of less traditional ways, including online through various streaming providers. The Showtime PPV app will launch in the days ahead of the Saturday, August 26th match, on the Apple App Store. The PPV website and app, both of which will include free content in advance of the match, will also entice cord cutters with free trials to Showtime’s streaming service and CBS All Access, the network noted.