Comcast’s newest entry into the market of streaming TV services aimed at cord cutters could be launched later this year, according to statements made by executives on the company’s earnings call this week. The service, known as “Xfinity Instant TV,” would be available to subscribers without the need for a set-top box.
News that Comcast was eying a streaming service of this kind was previously reported.
Earlier this year, several details emerged about the planned offering, including pricing and feature set. At that time, Comcast’s top video exec Matt Strauss confirmed the service’s name, “Xfinity Instant TV,” and said it would include local broadcast channels, at least one premium channel, and a cloud DVR. He also said it would be priced starting at $15 per month for existing Comcast’s internet service subscribers. Subscribers could also choose to add-on various skinny bundles, like a sports, news, entertainment, or kids “pack” to the core product.
The service is largely a rebranding of Comcast’s existing Stream service, which already available in select U.S. markets. Comcast execs now are saying the cost for Xfinity Instant TV is still in flux, noting that various price points are still being tested. They again confirmed that Instant TV would only be sold where Comcast’s has an existing cable TV footprint. The launch would come at a time when cord cutting is accelerating at a record pace.