Reelgood, a service making it easier for cord cutters to find something new to watch and keep track of their favorite shows, is today exiting beta with the launch of a new site that aggregates content from across over 250 streaming services in a single interface. The end result is something of a TV guide for the new streaming age.
The startup first got off the ground in 2015 as an iPhone application for social networking with a focus on movies. But the team soon learned that the real challenge streaming users today face is content discovery. Shows and movies are spread out across services – making it difficult to keep track of what’s available where, as well as find new things to watch.
If you subscribe to multiple services – as many do – you’re often left to scroll through different apps and interfaces, each promoting only their own content.
Reelgood’s founder, David Sanderson, explains this conundrum.
“Until now, people have accessed their content in the way that’s been driven by business demands—not consumer needs. People shouldn’t be forced to waste time every night flipping between streaming apps to see if there are new episodes of the shows they watch or what content they have access to. It should all be in one place and there shouldn’t be any barriers between them and the perfect show or movie,” he says.
Today, the site tracks a wider range of streaming sites and apps, including a large number of sources of free, ad-supported TV. It’s also tracking cable TV networks like FX, Starz, Showtime, and HBO.
When you visit Reelgood for the first time, you can configure which of the services you want it to display by checking off those you subscribe to, in addition to the option to seek out free movies and TV. The site offers a variety of tools for filtering and searching through the available content. Unlike with linear television, you no longer have to tune into a program on a given date and time, which means you might not remember all the series you’re watching or where you left off, or when a new episode is available. Reelgood lets you track all this through its “Watch Next” feature that shows you what’s next on your to-watch list.
For the time being, the company isn’t monetizing the service. Instead, the team recently closed on $3.5 million in funding led by August Capital, with participation from Social Capital and Harrison Metal. This brings the startup’s total raise to date to $4.5 million. The funds allow the site to first perfect the user experience before having to focus on revenue generation.