Twitter is continuing to grow its live streaming business, with a series of new deals announced over the past week or so, including a partnership that will bring live streams from the floor of the San Diego Comic-Con in July, as well as behind-the-scenes action and news from Wimbledon, among several other efforts.
You may recall that Wimbledon was the first live-streamed sport to pop up on Twitter’s network last year, after the company had announced its $10 million deal to stream the NFL’s Thursday Night Football games.
In the year since, Twitter has delivered a slew of live streamed sports, sports-related programming, news, concerts, and other events to its service, including streams from the NFL, NBA, NHL, NLL, college sports and many more.
This time around, Twitter’s Wimbledon deal is with the The All England Club, not ESPN, which is partnering with Twitter to live stream The Wimbledon Channel during the event. This coverage will include daily content, like news and interviews and “selected action” from the matches.
Another notable partnership is with IGN, which will live stream from the huge entertainment event, San Diego Comic-Con 2017, via comiccon.twitter.com. The media company will broadcast up to 13 hours of live coverage from the show floor from July 19 through July 22, Twitter says. This will include interviews from ABC, AMC, Marvel, Netflix and others, including live pre- and post show commentary from IGN hosts and special guests.
The deal represents an expanded relationship between Twitter and IGN, which most recently used the social network to broadcast coverage from the esports-focused event, the 2017 Electronic Entertainment Expo (E3) in L.A. Other recent deals will bring more sports to Twitter as well. And previously this summer, Twitter live streamed other events of significance, like James Comey’s Congressional Testimony via Bloomberg and Ariana Grande’s One Love Manchester benefit concert, for example.
Though a continued focus on live streaming is helping Twitter to better deliver on its mission to be the network where you go to find out what’s happening now. Twitter hopes – is that people will begin to think to check Twitter to see if something is being live streamed.