Instagram Stories now has 250 million daily active users, up from 200 million in April, 150 million in January and 100 million in October after launching the Snapchat Stories clone in August. That compares to Snapchat’s total 166 million daily actives for its entire app and Instagram’s total 700 million monthly users.
“From new creative tools to location stories, we’ve been focused on making it easier to share any moment and uncover stories from the accounts and interests that matter most to you.” Instagram tells me.
The milestone shows that Instagram Stories’ growth rate is actually picking up speed, adding the latest 50 million users in two months compared to three months for the previous 50 million. While Snapchat’s quarterly growth rate sunk from 17.2 percent in Q2 2016 to 5 percent in Q1 2017, Instagram Stories is now growing at 25 percent per quarter.
Now when you finish broadcasting a Live video on Instagram Stories, you’ll have the option to share it to your story for 24 hours before it disappears or discard it immediately. Friends will see a play button on your Instagram Story profile bubble atop their feed if you’ve shared a Live replay.
Previously, all Live broadcasts disappeared completely when they finished. That made them feel raw, spontaneous and urgent to watch, but also made Instagram Live videos more inconvenient to view and easy to miss. The change could encourage more people to broadcast as they’ll be able to opt for a larger audience by keeping the video around for 24 more hours.
The change eliminates a key differentiator for Instagram Live. The 24-hour window gives your closest friends who regularly watch your Stories enough time to watch.