YouTube bans hateful videos from making money

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Following a backlash around brand advertising on controversial content, YouTube is making a move to clean up which videos are part of its ad network.

The Google-owned has updated the guidelines that govern which YouTube videos can run ads to prevent previous mismatches and assuage both its community of video makers and advertisers. High-profile YouTubers were up in arms last year after the website determined that some content of the more controversial end of the scale was not suitable for advertising following complaints from brands. The issue spilled over into 2017, after Disney and others cut ties with prolific YouTube star Pew Die Pie over his use of anti-Semitic content in some videos.
“We’ve heard loud and clear from the creator community and from advertisers that YouTube needs to broaden our advertiser-friendly guidelines around a few additional types of content,” Ariel Bardin, YouTube VP of product management, wrote in a blog post.
Chiefly, the video site will not show advertising against “hateful” content that “promotes discrimination or disparages or humiliates an individual or group of people,” it said. Also barred from running ads are videos that involve “family entertainment characters” engaging in inappropriate behavior, and those that carry messages that demean or are incendiary.
To be clear, videos that fall into the categories above will be able to exist on YouTube — so long as they do not infringe the site’s terms and conditions — but the YouTubers behind them simply won’t be able to monetize them via the site’s advertising platform.
Source: TechCrunch

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