DJI’s tiny new Spark drone is $499, and kind of a big deal

The big news at DJI’s “huge Seize the Moment” event in New York City is, as expected, something small.

The world’s largest consumer drone maker cracked the code with last year’s backpack-size, folding prop Mavic Pro drone (soundly thumping former ally GoPro in the process) and now it’s back on the scene a little over six months later with the Spark, a truly portable unit that makes the Mavic long downright massive by comparison.

dji-spark_drone

The usually top secret drone maker didn’t do a particularly good job keeping things under wraps this time out, and honestly, there isn’t much we didn’t see ahead of the event, save, of course, for actually getting to see the damn thing in the air. Leaks showcased the tiny vehicle from pretty much ever angle — fitting, really, for a space that’s been raising serious privacy concerns of late. And they even got the name right.

The drone starts at a surprisingly accessible $499. That was really going to be the big sticking point here — with most pundits considering anything under $1,000 reasonable for the company’s generally high-quality products. It’s still not cheap, exactly, giving the number of budget drones that have flooded the market in recent years, but with all of the functionality the company has jammed into the thing, the Spark could well be DJI’s first truly mainstream drone.

source: TechCrunch

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